I have been thinking a lot about our younger, newer clients and how they would wear a suit. This week, we launch or relaunch some of our best-selling Studio and first-tier suiting to showcase our incredible value and deliver a styling exercise for our first-time clients buying their first custom-made suit with J.Hilburn.
Our first-tier pricing was designed as an entry point from off-the-rack and department store selling into custom without weighing on a new client’s wallet. This, married to the latest styling and showing a new client how to wear a suit in many ways, should help stylists further de-mystify a suit as just formal attire associated only with the traditional workplace. I think a suit is a pretty cool part of a man’s wardrobe, and I know personally how much more I use the sportscoat worn back to casual pieces than worn traditionally. I also have been thinking a lot about our younger, newer clients and how they would wear a suit which led me to style with t-shirts, polos and sneakers rather than with ties, dress shirts and Oxfords. This combination of refined tailoring back to casual pieces is an endless font of inspiration defining a modern man’s wardrobe and how he wants his wardrobe to work, less of a uniform and more pieces to mix across categories.
The timing is also to appeal to guys planning ahead perhaps a first suit for his job, a special occasion on the calendar for July or August before our new collection becomes available to him.
Wearing a suit is a seasonless style and doesn’t have timing limited to months of the year. Men wear their suits year-round, and our refined wool suiting is designed like the majority of all our suiting, with breathability, all-day performance, and offering the best of tailoring that our custom-made fit can achieve. The year-round wool suit is a staple of our business and a man’s wardrobe, so as a new client, what better way to start your J.Hilburn experience and to work with a personal stylist?
